The First 60 Minutes of Your Post Are Crucial! How LinkedIn’s Algorithm Works and How to Boost Your Reach
In today’s fast-paced social media landscape, every minute counts – especially on LinkedIn, where professionals connect. The secret to success isn’t just about valuable content; it’s also about how LinkedIn’s algorithm evaluates your post during the crucial first 60 minutes after publication.
How Does the LinkedIn Algorithm Work?
1. Testing Phase – The First 60 Minutes
Immediately after you hit “post,” LinkedIn starts testing your content by showing it to a small group of your most engaged connections. During this phase, the algorithm checks for:
✔ Reactions: Quick and diverse responses (likes, hearts, etc.) signal quality.
✔ Comments: Thoughtful, in-depth comments are far more impactful than brief ones.
✔ Time Spent Reading: The longer users engage with your post, the better.
✔ Shares: When users share your post, it’s a strong indicator of viral potential.
2. Reach Expansion Phase
If your post performs well during the testing phase, LinkedIn expands its reach to a broader audience, including second-degree connections and professionals outside your immediate network.
3. Viral Phase
When engagement continues to rise, your post can become “trending” – appearing in the Recommended section or the main feed for users interested in your industry. This phase can propel your post to thousands, or even tens of thousands, of views.
Additional Factors Affecting Your Post’s Ranking
✔ Posting Frequency: Active users are favored. Posting 2–4 times per week is ideal.
✔ Content Type: Different formats (text, video, carousels/PDFs, polls) yield varying engagement levels.
✔ Post Length: Short posts may get quick reactions, but longer, well-crafted content (over 1200 characters) tends to generate deeper engagement.
✔ Hashtags & Keywords: Using 3–5 targeted hashtags strategically can extend your reach.
✔ Your Engagement: Regularly commenting on and interacting with others’ posts signals that you’re a valuable contributor.
What Should You Publish on LinkedIn?
To maximize your post’s performance, consider focusing on:
✔ Storytelling: Share narratives that deliver valuable lessons and insights.
✔ Educational Content: Provide expert advice, practical tips, and analyses.
✔ Case Studies & Experiment Results: Offer real data and proven examples.
✔ Engagement-Driven Posts: Pose questions (e.g., “What are your experiences with LinkedIn’s algorithm?”) to spark discussion.
✔ Interactive Carousels (PDFs): Use multi-slide formats that capture attention.
How Can You Boost Your Reach Today?
✔ Ask Your Network: Send your post link to friends or colleagues and request thoughtful comments within the first 60 minutes.
✔ Craft a Strong Opening: Ensure the first two lines grab attention.
✔ End with a Call to Action: Conclude your post with a question or invitation to comment.
✔ Stay Active: Regularly engage with others’ content – valuable comments that add new insights drive deeper discussions.
Effective LinkedIn B2B for Industry – Training for Modern Companies
At Rolbatch Academy, we offer dedicated online training courses on LinkedIn B2B, tailored for companies in the industrial sector, including plastic processing, recycling, modern technologies, and renewable energy. Our courses help management and marketing/sales specialists build a strong expert image, establish valuable business relationships, and implement effective marketing strategies on LinkedIn.
If you want to learn how to leverage LinkedIn's potential in your company and discover which tools can support business growth in the B2B sector, please get in touch. We are open to discussions and sharing experiences – write to us to explore the opportunities our training offers.
Contact us today and discover how LinkedIn can become a key tool for your success!
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